Grand Central Beauty launches with a treatment mask to enhance all skin types

I am a sucker for beauty products that introduce an element of DIY… it may prove to be less convenient for some, but for me (and perhaps it’s the innate chemist in me), I love a little mixology component to the ritual. Enter a brand new line of skincare called Grand Central Beauty. Launched in Spring of 2012, Grand Central Beauty was founded by Jackie Lee and the formulas were concocted by my industry friend, Ginger King. These ladies have decided to launch with just one SKU – a miracle mask that does it all. Aptly named S.M.A.R.T. Skin Perfecting Mask, this skincare treatment boasts the following benefits: Smoothes, Moisturizes, Anti-Aging, Redness-Reducing, Tones, all of which are backed by clinical results.

Want to see how it’s used? All you have to do is combine 1 capsule of the active mask powder, 1 capsule of cool tap water and 1 vial of the intensive booster in the mixing tub (included in the kit). Mix the 3 ingredients with a spatula until it becomes a pretty pink paste. Smear generously onto clean skin and wait about 15 minutes for the mask to set. The gooey texture feels soothing, cooling and hydrating, a great way to simulate a little at-home spa treatment. The mask then becomes rubberized, upon which you can then peel it off, revealing gorgeously brighter, more radiant skin. The following video may help you better visualize the step-by-step process.

Each kit contains enough ingredients to create 4 masks and retails for $75. You can purchase directly off their website. They have even included a travel container so that you can easily pack individual masks with you on your next trip. Who doesn’t love to do a mask in their hotel rooms at night?

So what do you think Beauty Nerds? Would you try Grand Central Beauty’s S.M.A.R.T. Skin Perfecting Mask the next time you want to give your skin a little extra tender loving care?


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