My big announcement: ‘Project M’

I do realize I am not alone when I profess my love for beauty products. Like many of you, my passion for lipsticks, creams and potions had started at a very young age. But for me, it became a lifelong obsession and my impetus for pursuing things far beyond my comfort level. For example, I endured four long (and let me tell you, it was LONG) years of Chemistry training just so I could begin to understand how to put formulas together. Then, without ever visiting or knowing a single person in New York, I moved there by myself to attend the Fashion Institute of Technology to study Cosmetics and Fragrance Marketing. After my studies, I landed a job at Bliss where I learned to develop the wonderful creamy goop that many of you may have even tried. Finally, I moved back to Canada to follow my husband (although it was difficult to leave NYC) and worked at Cargo Cosmetics developing lip glosses, eye shadows and other pretty things.

Why am I telling you all of this? Because I feel like all of these events have lead me up to this moment in my life… my next leap of faith. In my most recent epiphany, I realized this:

Is it what you think it is? The answer is YES. My big announcement today is to disclose that I have finally decided to create my own skincare line. Not only has this been a dream of mine for many years, but hearing your thoughts, questions, and comments about your skin over the last year has inspired me to create a line that addresses your very concerns. My belief is that each and every one of you is beautiful in your own unique way. I hope to help you embrace and celebrate that. My goal is to offer you gorgeous products that will help you feel pretty and confident every single day.

While I can’t tell you too many more details during this development phase, I will give you snippets of my progress along the way. For now, let’s call this “Project M”. In the meantime, I encourage you to send me comments and your wish list for what you would love to see in your skincare so that I can create the best possible products for you.

Undoubtedly, I know many of you will have questions regarding Beauty Nerd. So let me start by answering what I anticipate to be the two most common questions:

1) Will I still review product?
The answer is yes. I am a product junkie at heart and will always continue to covet beauty products of other brands. I promise you though, that my reviews will continue to reflect my true opinion and will not be swayed by the ventures that I am working on.

2) Will I still recommend products from other companies?
Absolutely. I believe in helping you find and choose the products that work best for you and I will continue to do that.

For now, Beauty Nerd will continue just as it has been before. I want to take this opportunity to thank you for being my cheerleaders, supporters and my friends. If you have any other questions for me, feel free to leave it in the comment section below. Much love to you all…


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